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Google Flu Flubs

Atchoo

Google Flu Trends Is Wrong. A Lot.

"I know we bang the drum of transparency a lot around here, but if this map is truly meant in service of the public good, Google should at least provide academics a peek under the hood. The better the public understands how this data is gathered and processed, the better we can understand why it provides the results that it does, and how serious those results could be taken."

Yeah... we don't know how good the data is, and we don't know how good the algorithm is, so what are we left with?